Press releases are a great way to expand your client and customer base. You can also attract new vendors, joint ventures and other affiliates-all of which can help your business grow and thrive. Press releases are formally written messages from any organization to a media company intended to make your business or organization appear interesting enough to be included in the media publications. If successful, a press release will convince a media outlet to mention your company in its publication.
Press releases can benefit your business by increasing the number of people who know about it. It functions like advertising except it is much cheaper to have a press release written than to take out an ad in a publication. You can use press releases to announce new products, new staff, and new services. Don’t hesitate to take advantage of other business developments to announce in press releases as well. These could include a change in location, opening a new office, winning a local, regional or national award of any kind, the launch of incentive programs, and any new joint venture or partnerships.
Niki is the founder/CEO of Writers 4 You, a firm who specializes in meeting the needs of clients in all industries by providing top quality writing services through the use of a highly skilled writing staff and her. She is currently developing a product line of eBooks and online webinars to help writers and Internet Marketers learn how to take their business and status to the next level.
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